Dallas, TX / Storyteller / Nov 10, 2026 /
White Rock North School (WRNS), Dallas’ premier independent, coeducational, nonreligious private school serving children from six weeks old through sixth grade, announced the launch of its newly redesigned website on November 6, 2026. The launch marks the latest milestone in the school’s recent brand evolution and comes as WRNS prepares to open fall applications today.
Founded in Dallas in 1964 with just 10 kindergarten students, WRNS has grown into a multigenerational school community. The new website, www.whiterocknorthschool.com, brings that legacy into focus while reflecting the philosophy that has guided the school from the start: Excellence Without Shortcuts. An Unshakeable Foundation.
Designed for current and prospective families, the site offers a clearer look at WRNS’ rigorous academics, close-knit community and commitment to hands-on, balanced learning.
“Our school has always had a very clear sense of what we believe about educating children,” said Amy Adams, Owner and Principal of White Rock North School. “This brand evolution gave us the opportunity to articulate that story in a way that honors our history while showing families why the WRNS approach is more relevant than ever. The new website gives families a clearer view of the values, traditions and educational experience that have defined WRNS for 60+ years.”
Bringing the WRNS Experience to Life
White Rock North School partnered with The Old State to develop the brand strategy, visual identity and digital experience behind the new website. Working closely with WRNS leadership, the agency translated the WRNS experience into a cohesive, modern identity that preserves the traditions and values that have defined the school for generations.
The site highlights key elements of the WRNS approach, including an accelerated curriculum focused on comprehension and mastery, an average student-to-teacher ratio of 15:1, hands-on discovery, character development and a strong sense of community.
Just as important, the site captures what families notice first when they visit: a warm, welcoming environment where students are happy, well cared for and excited to learn.
Families can also explore the experiences that make the WRNS campus unique, including its historic indoor roller-skating rink, seasonally heated pool, Outdoor Learning Center, Fine Arts, daily Physical Education and campus Tech Lab. Private campus tours are scheduled during the school day, so visiting families can see students in action.
A Clearer Path for Prospective Families
The new site also simplifies the admissions journey, giving families direct access to information about academics, student life, tuition and admissions, along with clear pathways to request information, schedule a private campus tour and apply. Fall applications open Nov. 6, 2026 and close Jan. 8, 2027.
Families can explore the new website and schedule a tour at www.whiterocknorthschool.com.
About White Rock North School
Founded in 1964, White Rock North School is an independent, coeducational, nonreligious private school in Dallas serving children from six weeks old through sixth grade. Located at 9727 White Rock Trail, WRNS provides accelerated academics, individualized attention, character development and hands-on learning within a deeply connected school community.
Excellence Without Shortcuts. An Unshakeable Foundation.
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Contact
Angela Ricketts, M.Ed.
Assistant Principal
White Rock North School
a_ricketts@whiterocknorthschool.com
214.348.7410
www.whiterocknorthschool.com
Facebook:
https://www.facebook.com/people/The-WRNS-Mustangs/61569455533243/
Instagram:
https://www.instagram.com/whiterocknorth_school/
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