Today, Express launches Hot American Summer, a new campaign starring actors and real-life couple Hart Denton and Elysée Sanvillé. Launching just ahead of Memorial Day Weekend, the campaign serves as a stylish prelude to America’s 250th anniversary, blending the brand’s signature “bold and sexy” aesthetic with the nostalgia of a classic American summer.
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Elysée Sanvillé and Hart Denton star in the Express “Hot American Summer” campaign.
The collection is designed for “main character” moments—from high-summer weddings to coastal holiday weekends.
“Express has always been about creating confidence,” said Joe Berean, Chief Marketing Officer of Express. “Hart and Elysée bring an effortless energy that perfectly aligns with our vision for a season that is as bold as it is iconic.”
A Wardrobe Built for the Heat
This campaign celebrates the romance of summer with a versatile collection that transitions seamlessly from day to night:
- Occasion Wear: Sharp, lightweight suiting for men and statement-making dresses for women.
- Summer Staples: Coordination made easy with matching sets and premium denim in seasonal washes for him and her.
- Elevated Essentials for Her: Signature styles including the Stretch Cotton Poplin Oversized Shirt, Best Loved Bra Cami and High Rise Relaxed Trouser now in linen.
- Elevated Essentials for Him: Wardrobe must-haves like the Slim Stretch 1MX Dress Shirt, Hyper Stretch Comfort Waist Chino Pants and 8” Comfort Waist Hyper Stretch Chino Short.
“We wanted to capture that effortless summer chemistry,” said Denton and Sanvillé. “Whether it’s a textured short-sleeve button-up for a laid-back uniform or a lightweight, feminine cotton dress, this collection is about the romance of the season.”
Hot American Summer marks the newest chapter in Express’ series of couple-led narratives, continuing the momentum of the brand’s Expressionists program. The campaign will roll out across owned, paid, social (including brand and talent-specific content) and earned media channels. The collection is available now at Express stores nationwide and online at Express.com.
About Express
Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident, and effortless style. Whether dressing for work, everyday, or special occasions, Express ensures you look and feel your best, wherever life takes you.
The Company operates over 375 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.
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