Rhythm Energy, a provider of 100% renewable, innovative energy plans and solutions for U.S. households and businesses, was named Retail Energy Supplier of the Year at the 2026 Energy Marketing Conference (EMC). The annual award recognizes retail energy companies that demonstrate leadership in customer experience, innovation, and industry impact. This marks Rhythm’s second time earning the title, after previously winning in 2023.
The award validates Rhythm’s focus on expanding its role in U.S. retail energy, growing its presence in Texas and beyond in additional energy markets while developing electricity plans and technology partnerships that give customers more choice in how they buy and use renewable energy, and support a more responsive grid.
“We’re grateful to be recognized by the Energy Marketing Conference for the forward-thinking approach we bring to our customers, both residential and businesses,” Rhythm Energy CEO PJ Popovic said. “Receiving the Energy Supplier of the Year Award again illustrates how Rhythm has shifted from an innovator in Texas to a national leader providing green energy across the nation while maintaining our high standard of customer service.”
Recent Milestones Driving Rhythm’s Recognition
Several major developments over the past year that increased the company’s market presence, added new offerings, and advanced its role in building a more flexible electricity system helped earn Rhythm EMC’s Supplier of the Year award, including:
- Rapid growth and expansion to most U.S. competitive markets: Rhythm has achieved a tremendous organic growth, expanding to multiple new deregulated U.S. markets through its acquisition of Inspire Clean Energy in 2025. The acquisition made Rhythm the largest independent green energy providers in the country and extended its reach across the Northeast, Mid-Atlantic, and Midwest.
- Proved impact of time-of-use electricity pricing: Rhythm’s flagship PowerShift plan leverages time-of-use pricing to help customers align their energy usage with lower-cost, off-peak hours. In 2025, demand for PowerShift more than tripled, with the number of active customers on PowerShift plans growing 162%. PowerShift plans pushed more than 2 million kilowatt-hours of electricity consumption to off-peak periods in Texas during 2025, reducing grid stress and lowering participating customers’ energy bills.
- Extended cost-saving technology to businesses: In early 2026, Rhythm began extending its technology to businesses across Texas two new plans: All Business, a straightforward fixed-rate electricity plan, and PowerShift Business, a time-of-use plan designed for businesses that consume most of their electricity during lower-cost periods of the day. The launch brought Rhythm’s unique energy model to commercial customers for the first time giving businesses more options to manage electricity costs.
- Advanced home backup and bill-saving capabilities for residential customers: Rhythm is developing a U.S. virtual power plant (VPP) offering in partnership with Kinergy, a distributed energy technology company. This VPP program connects distributed energy resources (DERs), such as home batteries, so stored energy can be dispatched in response to grid conditions, helping customers manage energy usage, access backup power, and participate in grid-responsive programs.
- Built partnerships to support secure distributed energy integration: In addition to Kinergy, Rhythm also works with Intertrust, a digital infrastructure company that provides secure data and device management solutions, to integrate distributed energy resources using standardized, secure systems. These partnerships establish the technical foundation for connecting customer-owned energy assets, such as batteries and smart devices, into coordinated energy networks.
Second EMC Win Reinforces Rhythm’s Role in a Changing Energy Market
As U.S. electricity markets face increasing pressure from peak demand, price volatility, and grid reliability challenges, customers are looking for more transparent pricing, renewable electricity options and practical ways to manage costs. Rhythm is meeting that need by combining renewable energy plans with pricing models that reward more flexible energy use and partnerships that help connect customer-owned energy assets to a more responsive grid. Its second EMC Supplier of the Year award reinforces Rhythm’s role as an innovative leader in the competitive supply industry, building for where customer needs and grid demands are heading next.
Learn more about Rhythm’s plans at www.GotRhythm.com/about.
About Rhythm Energy
Rhythm offers 100% renewable energy plans to households and businesses. Founded in 2020, Rhythm is leading customers through the energy transition sustainably by engineering innovative products that truly empower customers, elevate their energy experience, and enhance their lives. In just a few years, Rhythm has become one of the highest-rated, fastest-growing independent green energy retail electricity providers in the United States. Learn more at www.GotRhythm.com.
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