It’s a camera viewing, gap finding, jet washing, liquid flossing, mouthwash dispensing, technique teaching, live streaming, plaque blasting, precision cleaning toothbrush. That’s all. 

PARIS, Sept. 1, 2026 /PRNewswire/ — Today, in Paris, James Dyson revealed an entirely new way to clean your teeth. The Dyson CameraJet™ is the only toothbrush with a camera powered by Gap Optical Targeting™ to identify gaps between teeth and precision-floss while you brush.⁴ Gap Optical Targeting™ analyzes 28 live images per second to identify and target gaps between teeth in real time, triggering a precision jet burst of mouthrinse where it is needed.

It is the result of six years of research, development, and engineering, challenging every aspect of conventional oral care. While others cannot find the gaps between teeth, CameraJet™ can⁴. While conventional sonic toothbrush bristles can stall against the tooth surface, Dyson’s variable sonic oscillation is engineered to keep bristles moving during brushing. While traditional needle-type jets can puncture through plaque, Dyson’s conical jet is designed to remove more plaque while being gentler on gums and enamel. ⁹

“Flossing is an awkward and time-consuming chore. Few of us do it even though we know we should. Dyson engineers and scientists have spent well over a decade understanding oral care regimes and how nasties build up in the mouth. Our research has shown that people consistently miss the areas where plaque forms: the gaps between teeth.

We wanted to solve three fundamental problems: how to see those gaps, remove plaque, and how to improve cleaning performance while brushing.

By combining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi, Dyson CameraJet™ introduces an entirely new way to keep your mouth healthy.”

James Dyson, Founder and Chief Engineer

For decades, oral care routines have relied on multiple separate steps: brushing, flossing, and mouth-washing. Yet very few people do what dentists recommend: twice a day, every day. 9 in 10 people do not floss as regularly as they should¹ and, on average, people spend just 45 seconds brushing which is well below the two-minute guideline³.

Most consistently miss the interdental spaces: the gaps between teeth, where the problems start and plaque first forms then hardens. Left behind over time, plaque can contribute to everyday oral health problems, from bad breath and tartar to gum irritation and tooth decay, making the missed spaces between teeth one of the most important areas to target.³

According to the World Health Organization’s 2025 Global Oral Health Status Report, nearly 3.7bn people are estimated to be affected by oral diseases globally.² Poor oral health is also increasingly recognized as being linked to wider health conditions, including heart disease and Alzheimer’s disease.²

Gap Optical Targeting™

The 100k pixel macro lens camera is powered by Gap Optical Targeting™, Dyson’s AI machine learning algorithm. Gap Optical Targeting™ analyzes 28 live images per second to identify and target gaps between teeth in real time. Within 100ms of the camera seeing a gap, the device detects and jets the gap, triggering a conical burst of mouthrinse to floss while you brush.

Only Dyson has a camera powered by Gap Optical Targeting™ to precision-floss between teeth while you brush.⁴

Dyson CameraJet™ runs on 16 million lines of code, and a machine learning system trained on 470,000 dental images collected during development.

Conical Jet

Dyson fluid dynamicists spent years optimizing the profile of the jet to remove plaque more effectively. To test plaque removal accurately, Dyson developed its own proxy plaque through a five-year collaboration with the National University of Singapore’s Faculty of Dentistry. This enabled engineers to iterate quickly and optimize for plaque removal, without requiring a clinical trial every time a change was made. 

Traditional water flossers often use a “needle-type” jet, a sharp piercing profile of laminar fluid flow. When tested on Dyson’s proxy plaque, this type of jet pierced a hole through the plaque but failed to overcome its stickiness and remove it all. In contrast, Dyson’s conical jet uses a unique broad conical shaped spray. Its wider coverage sweeps and removes plaque at once, while being optimised at a lower pressure to be gentler on gums and enamel.⁵

Anti-Gravity Tank

Its compact 12.5ml mouthrinse tank dispenses the recommended amount of mouthrinse, optimized to clean the gaps in one session without flooding the mouth. This brings mouth-rinsing into the brushing routine, removing the need for a separate step during use.

The Dyson CameraJet™ uses an anti-gravity tank with a diaphragm pump and pressure chamber that adapt during use to deliver controlled jets in any orientation. Unlike conventional systems that rely on a “straw in a cup” design, which can draw in air and lose performance when tilted, Dyson’s anti-gravity tank is engineered to minimize air pockets and help prevent the device from firing blanks.

This is especially important when cleaning the back of the teeth, where the device is often horizontal. The anti-gravity tank helps ensure mouthrinse is delivered consistently each time the precision jet is triggered, whether the device is upright, angled, or horizontal.

Charging dock

To make refilling and charging seamless, Dyson has engineered a docking station that refills the toothbrush at the touch of a button in just three seconds.

The docking station also charges the device between cleans and provides a dedicated place to store it upright, hygienically, and ready for daily use. A travel case is included so you can use the Dyson CameraJet™ at home or on the go.

Dual Bristle Brush Head

Teeth aren’t flat – so our brush head isn’t either.

The topography of Dyson’s brush head is unique and engineered to reach a greater proportion of the tooth’s surface. Its dual-bristle design is precisely contoured to clean along the gumline and lift surface stains for whiter teeth, while helping to remove plaque others leave behind.⁶ The brush head uses two bristle types: slightly firmer inner bristles work to remove surface stains, while softer outer bristles clean gently along the gumline.

The brush head is also designed with a sonic dampener for optimal acoustics and comfort. Each brush head is equipped with its own RFID tag, identifying when it is connected, how many cleans it has completed, and alerting users when it is time to replace. When a new brush head is attached, the cycle starts again. The range also includes a sensitive variant of the brush head, designed to be even gentler for those with sensitive teeth and gums.

Variable Sonic Oscillation

Dyson’s unique variable sonic oscillation varies the angle of oscillation while you brush, keeping the bristles in constant motion and helping to prevent stalling, especially in hard-to-reach areas. External testing has shown that the Dyson CameraJet™ removes up to 69% more plaque than market-leading premium electric toothbrushes in hard-to-reach areas.⁷

Connectivity

The Dyson CameraJet™ is Wi-Fi connected at 2.4GHz and Bluetooth connected. Its integrated camera is a high-quality endoscope, allowing users to see what their dentist sees through the live-viewing feature in the MyDyson™ app.

The camera is only active during live viewing or auto-jetting. No images are recorded or stored on the product or in the cloud, and images remain private to the user.

Through the MyDyson™ app, users can access guided cleaning, how-to films, brushing and flossing insights, coverage mapping, and personalized feedback. The app helps users understand where they are cleaning effectively, where they may be missing, and how to improve their technique over time.

Users can also customize their experience, choosing between auto-detect and manual jetting modes, and adjusting brushing intensity to their comfort level.

Dyson Toothpaste and Mouthrinse

Coming soon, Dyson has engineered a complete dental system to optimize the performance of Dyson CameraJet™. This includes a proprietary non-foaming toothpaste, formulated without SLS (a common foaming agent) to help keep foam out of the way so the camera can see clearly and support Gap Optical Targeting™, alongside a low-foaming mouthrinse formulated for use with the precision jet.

Availability

The Dyson CameraJet™ launches on September 1, 2026, priced at $499 and offered in two colorways: Ceramic Ultra Blue and Ceramic Pink. The Dyson CameraJet ™ includes a refill dock, two regular brush heads, and a charging cable, all engineered to work together for a complete brushing, precision-flossing and mouth-rinsing routine. Pair with an SLS-free, clear mouth rinse and SLS-free toothpaste for optimal performance.

To buy and learn more and experience The Dyson CameraJet™ visit a Dyson Demo Store near you or https://www.dyson.com/oral-care.

Caveats and sources

1. Dyson’s Oral Care Usage & Attitudes Study, 2017.
2. World Health Organization oral health fact sheet: https://www.who.int/news-room/fact-sheets/detail/oral-health.
A. Gum disease and the connection to heart disease: https://www.health.harvard.edu/diseases-and-conditions/gum-disease-and-the-connection-to-heart-disease
American Heart Association: Oral Health:https://professional.heart.org/en/guidelines-statements/periodontal-disease-and-atherosclerovascular-disease-a-scientificcir0000000000001390 National Institute on Aging: Large study links gum disease and dementia: https://www.nia.nih.gov/news/large-study-links-gum-disease-dementia
Columbia University College of Dental Medicine
https://www.dental.columbia.edu/news/cdm-researcher-finds-link-between-oral-health-and-dementia
3. Journal of Dental Hygiene, Vol. 83, Issue 3, p.111: https://jdh.adha.org/content/jdenthyg/83/3/111.full.pdf
4. From assessment of publicly available market data conducted up to June 2026. Toothbrush in Brush and Auto-jet mode.
5. Scientifically tested in a laboratory using Dyson’s proprietary proxy plaque, developed in a funded research collaboration with the National University of Singapore, Faculty of Dentistry. Comparing needle-shaped jets versus Dyson’s conical jet.
6. In Deep clean mode versus using a manual toothbrush, in lab-based tests.
7. Versus market-leading premium electric toothbrushes in a laboratory test in brush-only variable mode in hard-to-reach areas.
8. App functionality may vary per market. Requires internet connection/Wi-Fi and MyDyson™ app. Operating system and mobile device requirements for the MyDyson™ app can be found on the App Store or Google Play.
9. In Brush and Auto-jet, Deep clean mode vs. manual toothbrush, in lab-based tests.

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SOURCE Dyson